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The global leader in the production and distribution of surfaces for the world of architecture and design, the Cosentino Group is honoured to announce that one of the most famous supermodels and an icon in international fashion, Cindy Crawford will be the new face of its Silestone brand for the next two years (2017-2018).
Two leaders in their respective sectors, Silestone® and Cindy Crawford, have joined forces to represent the very best in beauty, fashion and design in an advertising campaign entitled “Tops On Top”, which will be released from March onwards in the world’s major lifestyle, trend, fashion, design, decoration and architecture magazines. The American supermodel will also become a global ambassador for the brand, taking part in different promotional events run by the company in North America.
This partnership will take the global positioning of the Silestone® brand one step further, building on its already strong position as a leading decorative surface in design and architecture. It also reinforces the brand’s connection with the lifestyle world, and follows previous collaborations with Andrés Velencoso, Goya Toledo and Paz Vega, among others, which have helped the brand to become a fundamental part of architecture and design.
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“I have a tremendous passion for design, and I’m thrilled to partner with Silestone, whose surfacing materials bring a distinctive element to the fashion ensembles we create for our homes,” stated Crawford during the photo shoot for the campaign, which took place in December 2016 in Los Angeles, USA.
The campaign “Tops On Top” will feature Cindy Crawford alongside one of the key new products to be launched by Silestone® in March 2017, the “Eternal” colour collection, paying homage to natural stone and evoking the infinite, timeless and eternal beauty that can only be found in nature. Silestone® Eternal is another example of Cosentino’s constant product innovation to offer surfaces of premium aesthetic and technical qualities, with extraordinary shine, which are easier to clean and maintain than ever before.